Sometimes, I like to compare marketing to fishing.  When I lived and worked in Yellowstone National Park for the Summer of 1999 I met quite a few anglers.  One specifically comes to mind because of an interesting fact he explained on the banks of the Snake River.  While standing hip deep in chilled mountian run off, and casting his fly rod out over the eager trout, John explained his method of catching more fish than anyone else on the river. (...)

Read more at: A Fishing Tale