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Consumer Lists PDF Print E-mail

Direct Mail
Secrets Revealed!

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Consumer lists are simply a list of people who have bought merchandise, subscriptions, or services geared towards the consumer. The lists provided by Poor Irishman Internet Marketing Direct Mail Division carry the most valuable information for targeting and approaching new prospects from the ocean of general consumers.

ConsumerVision - A multi-sourced consumer information database. It contains information on nearly 110 million households and 220 million individuals. ConsumerVision is the most comprehensive database on the market. There are over 500 demographic and lifestyle characteristics on the file. Available selects include estimated income, home value, estimated age, marital status, special interests, mail order buying characteristics... and many more.

ConsumerVision LSR
- Lifestyle Survey Responders - the largest and most comprehensive database of self-reported consumer information in the direct marketing industry. More than 500 response segments cover all aspects of how consumers live, what they spend their money on and what interests they possess. This file is compiled from responses to consumer surveys and product registration cards. Interests include: Online, Travel, Health, Charity, Sports, Money, Technology, Music, Mail Order, Pets, Hobbies and more...

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ConsumerVision Rx Selector - This is a database of self-reported information concerning individuals' health concerns and use of prescription and over-the-counter pharmaceuticals. Records are compiled from consumer surveys.

CoveragePlus - A consumer database that has 100% coverage in commonly selected demographic fields such as estimated income, length of residence, homeowner status, estimated home values, wealth codes, year home built, and presence of children. Missing information is populated with modeled information at the zip code/carrier route level. Coverage+ is used to market to all potential prospects in a given geographical area.

Hispanic America - By applying the latest ethnic identification technology, we have identified close to 10,000,000 Hispanic households in the United States. Hispanics are the fastest growing minority group in the U.S. with more than $300 billion in buying power. Don't miss out on this fantastic opportunity!

Mortgage Hotlines
- (New Homeowners) The Mortgage Hotline database allows you to gain quick access to those individuals who have recently been involved in a real estate transaction. In many cases individuals involved in real estate transactions have available funding and are eager to purchase products and services immediately. The Mortgage Hotline database allows you to select records that are new to the file.

New Credit Card Activations Hotline - The New Credit Card Activation Hotline provides comprehensive coverage of consumers with brand-new spending power! Recently issued and now activating a new credit card, these are among the best prospects for the direct marketers since these people are active buyers and have a new source of purchasing power.

Newly Divorced
- 226,000 Divorces in the last 24 Months. 20,000 Month Hotline Divorces. Embarking on a new and often painful transition, recently divorced individuals are going through a major change in lifestyle. Often they are charged with setting up a new household, and are in need of everything from furnishings and linens to pots and pans. With their new-found freedom they are busy exploring and reinvigorating themselves with the leisure activities they had enjoyed before marriage, such as sports, fitness, beauty and spa treatments. At the same time, they may be seeking sources for self-improvement and taking the time to rediscover themselves through spirituality, religion, new subscriptions and memberships. Recent divorcees are perfect prospects for entertainment, fashion, magazines, books, music, movies, religious and spiritual offers, home decor, household goods, kitchen basics, home electronics, furniture, internet service, apparel, credit cards, insurance, financial and dating services.

NewlyWeds
- Wedding Bells are ringing for these newly married couples. Records are gathered weekly from county courthouse records, so you can prepare your mailing to them and have your offer in their mailbox when they return from their honeymoon. The "honeymoon period" of a marriage is sheer bliss, and puts young couples in a buying mood. Many are moving into new homes, in need of home decor, gardening supplies, cooking basics, home electronics, jewelry/gifts, furniture, internet service, apparel, books, music, entertainment, magazine subscriptions and financial services such as insurance and credit.

New Mover Daily Hotline - Now the New Mover file is updated on a daily basis! Contact your best prospects before your competitors even know they are there.

New Mover Weekly Hotline
- Our new Mover File starts with our raw feed of New Phone Connects consisting of more than 800,000 records weekly. This data is supplemented with recent home purchases coming to us from county recorder offices throughout the country and then sent through a sophisticated cleansing process to standardize, consolidate, and verify records leaving only "True New Movers" ready to be marketed to. Roughly 1,100,000 New Movers in single or multi-family dwellings are added to this file each month. The file is updated weekly.

Occupation File - Home Based. This file includes licenses professional business owners, white and blue collar workers, civil service employees, and health service workers. All at their home addresses.

PostNatal - 825,000 Total Universe - Last 24 Months. PostNatal Households. When a new Mom or Dad sees their newborn baby and feels their breath on their face for the first time, they know at that moment they will do everything in their power to protect and provide for their beautiful new angel, whatever it takes. These adoring new parents apply for more credit to purchase the crib, diapers, formula, layette, teethers, books and toys. Protection comes from purchasing a minivan, life and health insurance, and opening up a college savings account. Whatever it is, these new parents are in a buying mode from the moment they hold their precious baby in their arms.

Residential New Connects
- The Residential New Connect File is created from our raw feed of New Phone Connects/Disconnects consisting of more than 800,000 records weekly. There are 7 types of New Connects/Disconnects to choose from: New Connect, New Location, Changed Listing, Additional Line, Move Disconnect, Removed Line, and Non Published. Select the most recent update or go back 90 days.

Survival Guide Explains
Direct Mail Secrets!

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