Direct Mail Secrets Revealed!

Only the very best direct marketing service bureaus have the knowledge and experience to develop their own in-house proprietary software. The result is an intimate knowledge and understanding of the industry. We are uniquely positioned not only to offer processing services to maximize your data needs, but also to provide a consulting resource to maximize your marketing success.

At Poor Irishman Internet Marketing Direct Mail Division, we are uniquely positioned to provide a consulting resource to maximize your marketing success. Only the very best direct marketing service bureaus have the knowledge and experience to develop their own in-house proprietary software. The result is an intimate knowledge and understanding of the industry. We are uniquely positioned not only to offer the right mailing lists and processing services to maximize your data needs, but also to provide a consulting resource to maximize your marketing success.

Our Strategic Partner's proprietary software is CASS and PAVE Certified to ensure accurate address information. Poor Irishman's Direct Mail Strategic Partner developed, and has maintained in-house for over 25 years, its own Proprietary Postal Optimization Software.

Duplicate names on your customer file are a source of confusion and a waste of marketing dollars. Our Direct Mail Strategic Partner's Analytical Merge/ Purge has the ability to clean-up your customer or prospect file based on individual names, addresses, phone numbers and more.

Poor Irishman Internet Marketing Direct Mail Division takes the Privacy worry out of your hands for both your Telemarketing and Direct Mailing campaigns. We maintain and update the various state Do-Not-Call lists, the DMA Telephone Preference Service (TPS) file and the DMA Pander File. These records are suppressed automatically to ensure that your marketing efforts conform to all Federal and State legislation.

Look to Poor Irishman Direct Mail Division for all of your mail and postal processing services. In todays high speed world, change occurs at an alarming rate. Customer data that was once fresh is very quickly outdated. Whether you're communicating with customers over the internet or through traditional Direct Mail means, Our Direct Mail Division can help keep your mail on target, your database clean and up to date, and your postal costs to a minimum.

Cable Append
In cases where your house or prospect file contains only residential street addresses, this service can match the street address and return a name and/or telephone number based on your choice. Match rates vary based on input records age. Charges for Cable Append are based on the number of records matched for Name and number of records matched for Telephone plus a file input passing charge or minimum.

Privacy Services / DNC (Do Not Call) Suppression
Privacy is a hot topic and keeping up with the legislative changes can be a time consuming job. Poor Irishman Internet Marketing Direct Mail Division takes the privacy worry out of your hands for both your Telemarketng and Direct Mailing campaigns. We maintain and update the National FTC Do-Not-Call file, various state Do-Not-Call lists, the DMA Telephone Preference Service (TPS) file and the DMA Pander file. These records are suppressed automatically to ensure that your marketing efforts conform to all Federal and State legislation.

Poor Irishman Internet Marketing Direct Mail Division will continue adding Do-Not-Call records as they become available and do everything in our power to keep up with the rapidly advancing legislation. However, it is advisable that you also ensure that your marketing efforts meet all Federal and State legislation, and that you contact your own legal counsel before acting on any information regarding Federal and State laws, or regulations.

Merge/Purge
Duplicate names on your customer file are a source of confusion and a waste of marketing dollars. Poor Irishman's Direct Mail Strategic Partner has the ability to clean-up your customer or prospect file based on individual names, addresses, phone numbers and more.

Not only can Our Direct Mail Strategic Partner identify and delete duplicate records from one file, they can find duplicates and perform deletion processing across multiple files simultaneously. Poor Irishman Internet Marketing Direct Mail Division customer representatives will work with you to determine the best method for performing a multi-file merge/purge and report back detailed management information.

NCOALink TM 18 Month/DPV
Poor Irishman Direct Mail Division's Strategic Partner is a non-exclusive licensee for the USPS Limited Service Provider NCOALink. In addition to 18 months of Move Update information and USPS Return Codes, we are pleased to offer DPV as part of our standard NCOALink offering. Over 40 million Americans change addresses annually. NCOALink 18 Month matches mailing list addresses to 18 months of change of address information for families, individuals and businesses. This data is updated weekly.

NCOALink TM 48 Month/DMA/LACSLINK/DPVTM
Poor Irishman Internet Marketing Direct Mail Division is pleased to offer the DMA Mail Preference Service suppression flag, LACSLINK updates, and DPV as part of our standard NCOALink offering. Over 40 million Americans change addresses annually. Move48 (NCOALink) matches mailing list addresses to 48 months of change of address information for families, individuals and businesses.

CASS
CASS processed addresses verifies whether or not an address is an actual valid address. On average, CASS processed addresses will code 3.96% of a file as bad / non-deliverable addresses.

LACSLink
LACSLink Corrects address lists for areas that have undergone permanent address conversion. The LACSLink database consists of address conversions that the USPS has obtained and verified, primarily a result of 911 address conversions.

DSF2 / DPV
Using an EXACT address database from the USPS, DSF2 verifies whether or not an address is an actual valid address.

Address Element Correction
(AEC Address Element Correction): Takes the addresses, as coded by CASS-Certified Address Matching Software and adds the address element(s) to make them deliverable addresses. On average, AEC will update 1.53% of a file.

Phantom Finder TM - Poor Irishman Internet Marketing Direct Mail Division Strategic Partner Exclusive!

This product identifies prospects on a mailing list that are less than ideal candidates to respond to a direct mail campaign. Through Our Strategic Partner's proprietary negative merge/purge process Phantom FinderTM can identify and flag prospects that are not "who they appear" to be.

With direct mail expenses continuing to increase and with mail security becoming a prevalent issue, it makes more sense than ever to direct your mailing efforts to the "right person". No longer will marketers have to worry about their personalized marketing message getting into the wrong hands. Fewer wasted marketing messages, less waste of expensive marketing materials and lower postage costs, all combine for a higher return on investment.

Phantom Finder TM can assure that your marketing promotion is delivered to the right person the first time. Our Direct Mail Strategic Partner has developed Phantom Finder TM using the highest quality aggregated multi-sourced consumer database in the industry, ConsumerVision. Combined with our proprietary negative merge/ purge technology (patent pending), Poor Irishman Internet Marketing Direct Mail Division can add that missing ingredient, "confidence" to your direct mail campaign. Phantom Finder TM is an essential component for any size or type of direct mail campaign.

Offered exclusively from Poor Irishman Internet Marketing Direct Mail Division's Strategic Partner!

List Profiling
How much do you know about your current customers? Poor Irishman Internet Marketing Direct Mail Division utilizes our "in house" national consumer database of over 200 million records, with over 500 demographic and psychographic elements. We'll match to your customer list and provide an penetration analysis of household-level demographic elements such as Age, Income, Ethnicity, Occupation, Marital Status and Gender in a professionally designed report. You will then be ready to target additional prospects with similar profiles and improve your response rates!

Consumer Segmentation Modeling
Coming soon...

Deceased Suppression
Sending direct mail to the recently deceased adds insult to injury for the remaining members of a household. For others, it can create active hostility toward your company. It is a common complaint and it is impossible to quantify the emotional distress suffered by the surviving members of the family and/or friends.

Not only is this practice bad manners, but it is also bad for business. These useless mailings are not just a waste of time and money, but are also a hindrance to your company's reputation. Let Poor Irishman Internet Marketing Direct Mail Division identify deceased customers/prospects using its database of over 36 million records. Poor Irishman Internet Marketing Direct Mail Division can screen your entire file instantly and those customers/prospects that are deceased.

List Order Fulfillment
Poor Irishman Internet Marketing Direct Mail Division List Fulfillment program includes precise quality control. List Information, including qualities and advanced list selection criteria.

The List Fulfillment process also allows selection or omission of records based on a multitude of demographics, including:

Zip code, SCF code and State
Home and/or Business Phone
Median Home Value
Estimated Household Income
Gender
Marital Status
Estimated Head of Household Age
Children Present and Children's Ages
Mail Order Responder
and more...

Survival Guide Explains
Direct Mail Secrets!