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Level 1 Elements
Address Type
Title
Basic Ethnic
Code
Estimated Age
Estimated Income
Estimated Wealth
Gender
Homeowner Type
Level 2 Elements
Exact Age
Occupation
Occupation type
Dwelling Type
Presence of
Children
Number of
Children
Level 3 Elements
Date of Birth
Month & Year of
Birth
Presence of
Email Address
Country of
Origin
Language
Preference
Religion Code
Premium Ethnic
Code
Combined Vehicle
Market Value
Motorcycle Owner
New Vehicle
Purchaser
Number of Cars
Registered
Recreational
Vehicle Owner
Truck Owner
Estimated Home
Value
Blue Chip
Lifestyle
Do It Yourself
Lifestyle
Technology
Lifestyle
Athletic
Lifestyle
Fitness
Lifestyle
Outdoors
Lifestyle
Domestic
Lifestyle
Good Life
Lifestyle
Cultural
Lifestyle
Membership Club
Interests
Computer Product
Interests
Investor
Interests
Debt
Consolidation
Interests
Telecommunications
Svc Interests
College & Higher
Education
Interests
Insurance
Interests
Health & Fitness
Interests
Survey &
Sweepstakes
Interests
Opportunity
Seekers
Automobile
Interest
Hobbies & Other
*Astrology
*Automotive Work
*Bible Reading
*Book Reading
*Cable TV
Viewing
*Collectibles/Collections
*Crafts
*Cultural/Arts
Events
*Fashion
Clothing
*Fine
Art/Antiques
*House Plants
*Needlework/Knitting
*Photography
*Quilting
*Science Fiction
*Sewing
*Sweepstakes/Contests
Travel &
Dining
*Airline
Club/Frequent
Flier
*Casino Gambling
*Cruise Ship
*Dining/Home
Cooking
*Foreign Travel
*Gourmet
Cooking/Fine
Foods
*Travel for
Business
*Travel for
Pleasure/Vacation
*Travel in USA
*Wines
Level 4 Elements
Mail Order
Responder
Mail Order Buyer
Mail Order Donor
Niches & Super
Niches
(Lifestyle
Clusters)
Level 5 Elements
Revolving Debt
Summarized
Credit Score
Value Score
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Household
Composition
Length of
Residence
Latitude
Longitude
Marital Status
Median Home
Value
Median Income
Child Male 0-2
Child Female 0-2
Child Male 3-5
Child Female 3-5
Child Male 6-10
Travel Interests
Home Improvement
Interests
Apparel
Interests
Weight Loss
Interests
Cable Internet
Service Users
Military
Adult Dating
Service
Interests
Online Auction
Interests
Healthy Choices
*Diet/Weight
Control
*Health/Natural
Food
*Healthy/Low-Fat
Cooking
*Improving Your
Health
*Physical
Fitness/Exercise
*Self
Improvement
*Walk for Health
Buying Behavior
*Shop by Catalog
*Shop by
Internet
Collectibles
*Art/Antique
Collecting
*Stamp/Coin
Collecting
Pets
*Own a Cat
*Own a Dog
Sports &
Recreation
*Bicycling
*Camping/Hiking
*Extreme Sports
*Fishing
*Gardening
*Golf
*Horseback
Riding
*Hunting/Shooting
*Motorcycling
*Mountain Biking
*NASCAR
Enthusiast
*Participate in
Team Sports
*Power Boating
*Roller Blading
*Running/Jogging
*Sailing
*Skateboarding
*Snow Skiing
*Snowboarding
*Tennis
*Vegetable
Gardening
*Watching Sports
on TV
Retail Credit
Card
Bank Credit Card
Travel Credit
Card
Gas Credit Card
Finance Company
Credit Card
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Median Years in
School
Nielsen County
Code
Oldest Age at
Address
Percent Black
Percent Hispanic
Property Type
Size of Family
Dwelling Unit
Child Female
6-10
Child Male 11-15
Child Female
11-15
Child Male 16-17
Child Female
16-17
Contributions
*Community/Civic
Activities
*Current
Affairs/Politics
*Democratic
Contributors
*Donate to
Charities
*Health
Charities
*Our Nations
Heritage
*Republican
Contributors
*Veterans
Charities
*Wildlife/Environmental
Issues
Interests
*Care for
Elderly
*Grandchildren
*Military
Veteran
Current Long
Distance Carrier
*AT&T
*MCI
*Sprint
Music
Preferences
*Classical
*Contemporary
Christian
*Country
*Easy
Listening/Light
Sounds
*Gospel
*Jazz
*R&B
*Rap
*Rock (hard &
soft)
Money &
Technology
*Buy
Pre-Recorded
Videos/DVDs
*Career Oriented
Activities
*Electronics
*Having a
Swimming Pool
*Home
Furnishing/Decorating
*Home
Improvement
Projects
*Home Study
Courses
*Home Video
Games
*Home Video
Recording
*Home Workshop
*Home Personal
Computers
*Money Making
Opportunities
*Mutual Funds
*Own a CD Player
*Own A Vacation
Home
*Real Estate
Investments
*Recreation
Vehicles
*Science/New
Technology
*Stereo/Records/Tapes/CDs
*Stock/Bond
Investments
*Surf the Net
Misc. Credit
Card
Standard
Specialty Credit
Card
Upscale Retail
Credit Card
Upscale
Specialty Credit
Card
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