Direct Marketing Rules of Thumb is a goldmine of tested direct mail marketing tips and techniques. Direct Marketing Guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising.

Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every direct marketing component - from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more.

Plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business - including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successfully through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost Direct Marketing space ads; and much, much more. 

Visit Poor Irishman Internet Marketing, Direct Mail Division and take advantage of our Free List Search, and Qualified Prospect Matching services!

Download the Direct Mail Survival Guide, and your next direct mail campaign will be a success!

Call Poor Irishman Internet Marketing to discover secrets of mixing websites with direct marketing to generate highly profitable multi-channel campaigns.

I also invite you to take advantage of a Free Website Consultation - always available on the site.

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Read more at: Direct Mail Recommended Reading - Direct Marketing Rules of Thumb by Nat G. Bodian