Many so-called marketing experts write books on how to market products. But it is rare to find an actual practitioner who not only has achieved marketing success himself (and many times over) but is able to express himself so beautifully in prose.  Joseph Sugarman is one such direct marketing experts!

Joseph Sugarman has written a book that every marketing person (or anybody in business) should definitely read. The book is filled with marketing strategies that he taught for many years. It provides valuable lessons - all sandwiched in between actual marketing examples. Joseph Sugarman’s book is a very valuable guide for marketing professionals, and also valuable to all those seeking to understand marketing.

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Read more at: Direct Mail Recommended Reading - Marketing Secrets of a Mail Order Maverick by Joseph Sugarman