| How to Test Direct Mail Conversation Using Credibility Elements? |
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The first direct mail campaign I was responsible for had to be created on a marketing budget built on a scant 2% of the entire quarterly profit! Everything created in the marketing department - printed brochures, yellow page ads, local publications, online advertising, radio spots, tradeshow booths, lots of swag, and travel expenses - was the result of just 2% of the overall quarterly profit! And you better believe all eyes were laser focused on the performance of that first small postcard. But - I was certain to include two critical success building direct mail principles in every postcard. I began by inserting credibility using three or more customer testimonials as proof that supported my offers claim! You must gather your hard evidence, and satisfied customer testimonials – clean them up and match the evidence to the offer. Crucial to the success of your direct mail campaign is a panel of satisfied customers. Be as specific as possible – the more specific you are, the more likely your claims will be believed. Then I made sure to strike up a conversation that personally spoke to each of the prospects. At this point, you should personalize the letter to create a conversation with the prospect. True Personalization techniques are much easier with advanced database programming and direct mail printing systems. Consult an expert who can take this portion of your program to the next level. Download the Direct Mail Survival Guide, and your next direct mail campaign will be a success! Call Poor Irishman Internet Marketing to discover secrets of mixing websites with direct marketing to generate highly profitable multi-channel campaigns. I also invite you to take advantage of a Free Website Consultation - always available on the site. Read more at: How to Test Direct Mail Conversation Using Credibility Elements?
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