The success of your direct mail campaign hinges on one critical process.  Every direct mail piece you mail must be sent through the rigorous testing process before you can say with certainty you have created a Control.  Once you’ve established a Control – continue to run that campaign for repeated success; mailing after mailing.

From the start, you should begin by writing a Killer Headline that Attracts Attention!  First, brainstorm and write your headline.  The Headline is the most important part of a direct response letter.  Changes to the Headline often result in 200% -300% improvement of your response rate.  Even when nothing else is changed, the Headline remains your greatest test element.

Direct Mail Experts agree that direct mail is more or less salesmanship in print form.  Yet, even today, many direct response letters are written by untrained people who fail to sell the product or service they intended.  Visit Poor Irishman Internet Marketing, Direct Mail Division and take advantage of our Free List Search, and Qualified Prospect Matching services!

Download the Direct Mail Survival Guide, and your next direct mail campaign will be a success!

Call Poor Irishman Internet Marketing to discover secrets of mixing websites with direct marketing to generate highly profitable multi-channel campaigns.

I also invite you to take advantage of a Free Website Consultation - always available on the site.

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