A properly executed direct mail campaign works across every industry and for almost every product or service you can imagine.  At times, you will find direct mail to be one of greatest marketing investments you make.  The return for your investment is unparalleled – in the areas of increased sales, customer relationship, and even data acquisition.  One of the best ways to test your campaign effectiveness is to create one or more Interactive Elements that increase prospect interest.

Create and insert one or more interactive elements into your direct mail package.  You will increase your prospect’s interest in the overall campaign if you busy his mind and hands with interactive elements.  Increase the Prospect-Mail Piece Interaction time, and you increase the campaign response rate.

Consider classic direct mail controls like BMG Music, and Publisher’s Clearing House Sticker Puzzles that offer a Chance To Win Prizes.  Your goal is to create instant interest and value, because prospects won’t read even the shortest letter if it doesn’t hold their interest.

Tests have shown that creating a very high level of interest, combined with a valuable offer, will get the longest sales letters read more than once!  Visit Poor Irishman Internet Marketing, Direct Mail Division and take advantage of our Free List Search, and Qualified Prospect Matching services!

Download the Direct Mail Survival Guide, and your next direct mail campaign will be a success!

Call Poor Irishman Internet Marketing to discover secrets of mixing websites with direct marketing to generate highly profitable multi-channel campaigns.

I also invite you to take advantage of a Free Website Consultation - always available on the site.

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