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Viral Marketing
Viral Marketing refers to a technique that leverages existing social networks to produce exponential increases in brand awareness. It can often be word-of-mouth delivered and enhanced online. Viral Marketing harnesses the network effect of the Internet and is very useful in reaching large numbers of people rapidly. Viral Marketing allows customers and visitors to pass on and share interesting and entertaining content. The content is sponsored by your company and carries your brand. When companies are looking to build awareness of a product or service, viral marketing is essential. Viral marketing commercials often take the form of funny video clips, or interactive Flash games, images, and even text. Viral marketing is very popular because of the simplicity of executing a campaign, relative low-cost, good targeting, and high response rate. The main strength of viral marketing is its ability to obtain a large number of interested people at a very low cost. Viral marketing avoids the annoyance of spam mail; and encourages satisfied customers to tell a friend. Similar to a positive word-of-mouth recommendation, Viral Marketing is one of the most successful methods found to reach a targeted customer base. Search Engine Marketing
Search Engine Marketing (or SEM), is a collection of marketing methods used to increase website visibility in search engine results. The key methods you should consider are: Search engine optimization which improves your ranking by using relevant keywords and your website structure. Your content must be easily read and understood by a search engine's software programs to gain higher ranking. Websites following the latest SEM trends are typically listed first on search engine results, and are more visible to the visitor. Pay-Per-Click advertising allows websites to pay a search engine for guaranteed high ranking! Display ads posted next to natural search results are also available. This tool is very useful to industries with tough competition for visitor attention. Poor Irishman Internet Marketing is an expert at the weaknesses and strengths of search engine marketing. Our methods help clients find the best way to promote their particular website in search engines. Email Marketing
E-mail marketing as direct marketing uses electronic mail to communicate commercial or fundraising messages to an audience. In effect, every e-mail sent to a potential or current customer is considered e-mail marketing. However, Poor Irishman Internet Marketing uses the term when referring to: E-mail Newsletters developed with the aim of enhancing relationships with current or past customers, and to encourage loyalty and repeat business. E-mail Newsletters act as a strong referral marketing tool with many subscribers often passing the information on to friends and associates. E-mail Promotions which work to acquire new customers or convince old customers to buy something immediately. Often presented as a Press Release, Product Update, or Event Announcement. Signature Advertisements placed within company e-mails sent by your staff to your customers. A recommended and affordable method of ensuring your regular e-mails generate click-thrus, referrals, and revenue. Podcast Marketing
Podcast marketing takes advantage of syndication feeds to distribute audio and video clips to customers. Your message is sent to subscribers for playback on mobile devices and personal computers. The term was first used in 2004 to describe the mixture of iPod use and personal broadcasting. As the host of a podcast you will be recognized as a leader among internet promoters. Usually a podcast features a branded show, with new episodes released at planned intervals(daily or weekly). RSS Feed Marketing
Really Simple Syndication(RSS) marketing leverages syndicated web feeds to place your message in the hands of subscribed readers. Broaden the reach of your website's fresh content. New articles, updated services and product information is downloaded instantly by subscribers interested in you.
Compared to websites, RSS Feeds have a few advantages enhancing the user experience: RSS Feeds are operated by many news web sites, active companies, weblogs, schools, non-profit groups, and podcasters.
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