You should attempt to mail postcards for as many direct mail campaigns as possible.These slips of cardstock are the workhorse of the direct mail marketing world.Depending on the print quality, postcard size, and added features selected for your card - the price of the overall piece can be significantly lower than large mail pieces.
But all the nickels and dimes begin to add up fast...
Almost on a daily basis I receive offers from companies with offers that fit my lifestyle.Some are very short and sweet, simply providing an offer and call to action in the form of a toll-free phone number.Others require some time to dig through the full color catalog and long personal letter from the company president.But very few – if any – include a pre-filled order form to make the chore of...
The first direct mail campaign I was responsible for had to be created on a marketing budget built on a scant 2% of the entire quarterly profit!Everything created in the marketing department - printed brochures, yellow page ads, local publications, online advertising, radio spots, tradeshow booths, lots of swag, and travel expenses - was the result of just 2% of the overall quarterly profit! And you better believe all eyes were laser focused on the performance of...
A properly executed direct mail campaign works across every industry and for almost every product or service you can imagine.At times, you will find direct mail to be one of greatest marketing investments you make.The return for your investment is unparalleled – in the areas of increased sales, customer relationship, and even data acquisition.One of the best ways to test your campaign effectiveness...
Recently, I had the priveledge to meet with a very interesting individual. The world wide web is great because it levels the playing field for anyone with the slightest amount of technical knowledge. Anyone can become a player on the world...
The success of your direct mail campaign hinges on one critical process.Every direct mail piece you mail must be sent through the rigorous testing process before you can say with certainty you have created a Control.Once you’ve established a Control – continue to run that campaign for repeated success; mailing after mailing.
Direct Mail Marketing can be a lifelong, highly rewarding career.Some people are ideally suited to craft messages encouraging unseen prospects to make decisions, and take action on product & service offers.Most business owners, marketing executives, and employees, however, get the general idea but make many errors along the way.
Every Direct Mail Campaign starts with just two basic components! It really can be that simple to get started in Direct Mail. You will need a Message and an Audience. Figure out what you are going to say; and to whom you are saying it! (...)
Every Direct Mail Campaign starts with just two basic components! It really can be that simple to get started in Direct Mail. You will need a Message and an Audience. Figure out what you are going to say; and to whom you are saying it! (...)
The Direct Mail Industry is a well established, multi-billion dollar business that is made up of the buying, selling, trading, and maintaining of mailing lists. (...)
