You should attempt to mail postcards for as many direct mail campaigns as possible.  These slips of cardstock are the workhorse of the direct mail marketing world.  Depending on the print quality, postcard size, and added features selected for your card - the price of the overall piece can be significantly lower than large mail pieces.

But all the nickels and dimes begin to add up fast when you consider the rest of the direct mail life cycle.  Greater in importance than cost, your postcard is so much more appealing to the prospects eye when they flip open the mailbox.  The outdated, enclosed letter could signal a sense of dread. 

Traditional letters require opening, unfolding, and organization of the included elements.  While helpful at times, the postcard will usually bring more bang for your buck.  The postcard makes a greater impact on your customer.   The reader quickly sees your headline, and very little effort is required to evaluate the piece.  Less thinking results in more orders! 

Visit Poor Irishman Internet Marketing, Direct Mail Division and take advantage of our Free List Search, and Qualified Prospect Matching services! 

Download the Direct Mail Survival Guide, and your next direct mail campaign will be a success!

Call Poor Irishman Internet Marketing to discover secrets of mixing websites with direct marketing to generate highly profitable multi-channel campaigns.

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